Shining a Spotlight on your Intellectual Property
Joanne Shelley, Head of Intellectual Property at Glenville Walker and Partners, explains the benefits of an IP audit. Do you own it? Can you use it? Are you making the most of it? Will people pay to use it? Intellectual Property allows businesses and individuals to own the work they create arising out of their innovation. All businesses own or use intellectual property, from your business and products names and logos, the contents of your website and social media campaigns, to the...
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